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SBD/April 26, 2011/Marketing and Sponsorship
Eagles QB Vick's Image On Rebound With Madden Cover Vote On The Line
Published April 26, 2011
ON THE BIG SCREEN: SPORTSBUSINESS JOURNAL’s Lefton & Fisher note Vick “has agreed to do a documentary film chronicling his life with Bombo Sports & Entertainment." Bombo CEO Bob Potter said that “the plan is for a 70- to 90-minute documentary with a theatrical release in Philadelphia and other NFL cities to coincide with the start of the NFL season, and a possible TV airing on ESPN or another sports-focused TV outlet.” Lefton & Fisher note an “agreement with the NFL needs to be reached if the league’s intellectual property and footage are to be used.” Potter said that he “has spoken with the league several times.” He added that “sponsorship opportunities for the yet-to-be-named film are now being sold” (SPORTSBUSINESS JOURNAL, 4/25 issue).