Menu
Marketing and Sponsorship

Footwear Brand Keen Launches "Recess Is Back" Campaign To Increase Sales

Portland-based footwear brand Keen recently launched its "Recess Is Back" campaign, an “initiative the company is counting on lasting not only this spring and summer but for years,” according to Allan Brettman of the Portland OREGONIAN. The company is “partnering with several of its national retail partners to spread the word by sponsoring nationwide events promoting the joys of recess and the virtues of outdoor recreation.” Company officials “believe the campaign will tap a fond childhood memory and spark a connection with an adult's ability to buy Keen products.” Keen “recorded about $200 million in sales last year,” and with “more than 5,000 retail sites in more than 50 countries, the company projects $250 million in sales this year.” About 60 of Keen's 2,000 retailers “are at the forefront of the recess revolution.” Those locations for up to two weeks “will display in their front store windows a recreated jungle gym with Keen shoes hanging from the swinging rings, backed by a huge photo of people playing” and the slogan "Recess Is Back." The company, which “is spending approximately 80 percent of this year's marketing budget on the campaign, also has placed ‘Recess Is Back’ ads in nine national magazines” (OREGONLIVE.com, 4/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/26/Marketing-and-Sponsorship/Keen-footwear.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/26/Marketing-and-Sponsorship/Keen-footwear.aspx

CLOSE