Sources: Sprint Shelves NASCAR "Experience" Luck Reiterates Stance On Likeness Compensation Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Rice Univ. Upgrading Football Stadium Marketplace Roundup WVU Looking For Luck's Replacement Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/April 22, 2011/Marketing and Sponsorship
Chargers' Weddle Accuses Bayer, Athlon Of Unauthorized Use Of His Image
Published April 22, 2011
IN THE DARK: THE CHRONICLE OF HIGHER EDUCATION's Brad Wolverton noted College Sport Research Institute conducted a survey in which it "asked 3,000 football and men's basketball players if they realized that, by signing a consent form the NCAA requires them to hand over before suiting up, they were giving the association and its licensees permission to profit from their image or likenesses." Nearly 300 players responded to the survey, and "almost half said they didn't understand what rights they were signing away." Four out of 10 said that there "should be additional information clarifying how the NCAA uses their images." St. Louis Univ. sports business professor Anastasios Kaburakis, the study's lead author, noted that 54% of respondents "thought that by appearing in video games bearing their images or likenesses, they were endorsing those commercial goods." Vermont Law School Sports Law Institute Dir Michael McCann said that the results "could prove valuable for lawyers in Ed O'Bannon's closely watched case against the NCAA" (CHRONICLE.com, 4/20).