SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Chargers Hold L.A. Kickoff Ceremony At The Forum Target Makes Push Into Soccer With MLS
SBD/April 22, 2011/Marketing and Sponsorship
Chargers' Weddle Accuses Bayer, Athlon Of Unauthorized Use Of His Image
Published April 22, 2011
IN THE DARK: THE CHRONICLE OF HIGHER EDUCATION's Brad Wolverton noted College Sport Research Institute conducted a survey in which it "asked 3,000 football and men's basketball players if they realized that, by signing a consent form the NCAA requires them to hand over before suiting up, they were giving the association and its licensees permission to profit from their image or likenesses." Nearly 300 players responded to the survey, and "almost half said they didn't understand what rights they were signing away." Four out of 10 said that there "should be additional information clarifying how the NCAA uses their images." St. Louis Univ. sports business professor Anastasios Kaburakis, the study's lead author, noted that 54% of respondents "thought that by appearing in video games bearing their images or likenesses, they were endorsing those commercial goods." Vermont Law School Sports Law Institute Dir Michael McCann said that the results "could prove valuable for lawyers in Ed O'Bannon's closely watched case against the NCAA" (CHRONICLE.com, 4/20).