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SBD/April 22, 2011/Marketing and Sponsorship
Liverpool Inks EPL-Record Kit Sponsorship With Warrior Sports
Published April 22, 2011
FRESH START: In London, Tony Evans writes under the header, "Anfield Exults In American Idols After Idle Americans." Liverpool last year was "riven with dissention and debt" under former owners Tom Hicks and George Gillett. The "erratic owners, a lame-duck manager, clueless executives and unhappy players gave Anfield an air of decay and chaos." But in the six months John Henry and FSG have had control, the "landscape has changed." The "malign elements behind the scenes have been discarded and those with energy and ability promoted and utilised." The Warrior kit deal "proves FSG can get things done" (LONDON TIMES, 4/22).