SBD/April 20, 2011/Marketing and Sponsorship
Subway Inks Deal With Former Alabama RB Mark Ingram
Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. next week. For the past several years, Subway has selected a top collegian to put a face on its marketing efforts around the Draft, generally one of the first endorsements for those players. "He’s got a great football pedigree, since his dad played in the NFL. We haven’t had a player from Alabama before, and, most importantly, he’s already a fan of Subway and it's important for us to have a presence in and around an event that delivers as many eyeballs as the NFL Draft does for a mass brand like ours," said Subway CMO Tony Pace. Former Subway college football endorsers include Ndamukong Suh, Michael Crabtree and Reggie Bush. Ingram will also be on the cover of EA Sports' "NCAA Football 12" video game when it hits retail in July.
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