P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad Vegas PGA Tour Event Adding "Dayclub" PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References
Upcoming Conferences and Events
SBD/April 20, 2011/Marketing and Sponsorship
PGA Tour, Texas Open Officials Optimistic Valero Will Extend Title Sponsorship
Published April 20, 2011
IMPORTED FROM DETROIT? In Detroit, Tim Twentyman notes "time is running out" for the PGA Tour The Heritage to "find a new title sponsor after Verizon dropped its sponsorship 18 months ago." If "no replacement is found, organizers are worried the event could be dropped from the PGA Tour schedule next season," and that could "open up a spot for the Detroit Golf Club." The Michigan course reportedly "has secured a title sponsor (Cadillac) and has hosted" PGA Tour officials, who have "gone through the course and offered a checklist of things club officials would have to do to get approval to host a tournament." The Heritage, which tees off tomorrow, "has been contested at Harbor Town Golf Links in Hilton Head, S.C., every year since 1969." Heritage Tournament Dir Steve Wilmot said, "I would never have thought a year ago, six months ago and let alone two months ago we'd still be in this position without a title sponsor. We are working extremely close with the PGA Tour and we have not determined when our (deadline) is." Still, Detroit Golf Club President Peter Walocko "sent a letter to members last week, letting them know the club likely will not host an event" in '12 (DETROIT NEWS, 4/20).