SBD/April 19, 2011/Media

NBA Digital Strikes Deal With Playdom For New Facebook Game

NBA Digital and social gaming outfit Playdom have struck a partnership to create "NBA Dynasty," a new general manager-styled game on Facebook in which users will build teams using both current and former players dating to 1946. "NBA Dynasty" will also include more than 1,200 video clips from the '10-11 NBA season. It is the league's second Facebook game following the February launch of "NBA Legend" with Lionside Inc. The latest deal is the Disney-owned Playdom's first with a sports league, though it aligned with sister company ESPN last year to build "ESPNU College Town," the media giant's FarmVille-like, sports-themed Facebook game. Like many Facebook games, "NBA Dynasty" will be supported by a mix of virtual goods sales and advertising revenue. "We're going to continue to be very aggressive and look to be first movers and innovate in these emerging platforms," said NBA Digital Senior VP & GM Bryan Perez. "We've been working on this one for awhile, and are excited to get it to market. This one is more of a team-building game, whereas 'Legend' is more player-focused. But even though they're separate, independent games, they stand together really well, and do a lot to expand our audience." "NBA Legend" surpassed 1 million users in less than 40 days of operation.
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