Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/April 19, 2011/Marketing and Sponsorship
PGA Tour The Heritage Will Tee Off Without A Title Sponsor
Published April 19, 2011
HOT ON THE MARKET: In Charlotte, Erik Spanberg notes ’12 PGA Championship organizers said that North Carolina-based companies “account for 20% of the corporate hospitality sales” for the event in Kiawah Island, S.C. Kiawah Island Golf Resort President Roger Warren said, “We’re 17 months out and we’ve sold 70% of our corporate hospitality.” Meanwhile, all but 6% of the general tickets “have been sold, with the rest to be made available this summer.” Organizers are “marketing across both Carolinas and limiting capacity to 27,000 fans per day, compared with crowds of 40,000 to 45,000 for other PGA sites” (CHARLOTTE BUSINESS JOURNAL, 4/15 issue).