Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/April 19, 2011/Marketing and Sponsorship
PGA Tour The Heritage Will Tee Off Without A Title Sponsor
Published April 19, 2011
HOT ON THE MARKET: In Charlotte, Erik Spanberg notes ’12 PGA Championship organizers said that North Carolina-based companies “account for 20% of the corporate hospitality sales” for the event in Kiawah Island, S.C. Kiawah Island Golf Resort President Roger Warren said, “We’re 17 months out and we’ve sold 70% of our corporate hospitality.” Meanwhile, all but 6% of the general tickets “have been sold, with the rest to be made available this summer.” Organizers are “marketing across both Carolinas and limiting capacity to 27,000 fans per day, compared with crowds of 40,000 to 45,000 for other PGA sites” (CHARLOTTE BUSINESS JOURNAL, 4/15 issue).