SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/April 19, 2011/Marketing and Sponsorship
PGA Tour The Heritage Will Tee Off Without A Title Sponsor
Published April 19, 2011
HOT ON THE MARKET: In Charlotte, Erik Spanberg notes ’12 PGA Championship organizers said that North Carolina-based companies “account for 20% of the corporate hospitality sales” for the event in Kiawah Island, S.C. Kiawah Island Golf Resort President Roger Warren said, “We’re 17 months out and we’ve sold 70% of our corporate hospitality.” Meanwhile, all but 6% of the general tickets “have been sold, with the rest to be made available this summer.” Organizers are “marketing across both Carolinas and limiting capacity to 27,000 fans per day, compared with crowds of 40,000 to 45,000 for other PGA sites” (CHARLOTTE BUSINESS JOURNAL, 4/15 issue).