McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits Sanderson Farms Well-Regarded Despite Tough Schedule NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads PGA Tour Opens New Office In Tokyo Phelps Stars Alongside McBride In "Call Of Duty" Ad
SBD/April 19, 2011/Marketing and Sponsorship
PGA Tour The Heritage Will Tee Off Without A Title Sponsor
Published April 19, 2011
HOT ON THE MARKET: In Charlotte, Erik Spanberg notes ’12 PGA Championship organizers said that North Carolina-based companies “account for 20% of the corporate hospitality sales” for the event in Kiawah Island, S.C. Kiawah Island Golf Resort President Roger Warren said, “We’re 17 months out and we’ve sold 70% of our corporate hospitality.” Meanwhile, all but 6% of the general tickets “have been sold, with the rest to be made available this summer.” Organizers are “marketing across both Carolinas and limiting capacity to 27,000 fans per day, compared with crowds of 40,000 to 45,000 for other PGA sites” (CHARLOTTE BUSINESS JOURNAL, 4/15 issue).