SBD/April 18, 2011/Media

NBC Sees Overnight Ratings Down For First NHL Playoff Telecasts Of '11

NBC saw overnight ratings decline for the net's first telecasts of the '11 NHL Stanley Cup Playoffs. The net earned a 1.3 overnight rating for yesterday afternoon's Capitals-Rangers Eastern Conference Quarterfinals Game Three, down 13% from a 1.5 rating for the comparable Red Wings-Coyotes Game Three last year. NBC also earned a 1.1 overnight for Coyotes-Red Wings Western Conference Quarterfinals Game Two on Saturday afternoon, down slightly from a 1.2 for Bruins-Sabres Game Two last year. Overnight ratings for games on Versus over the weekend were not available at presstime (Austin Karp, THE DAILY).

UNDER REVIEW: In N.Y., Phil Mushnick writes NBC "has more NHL analysts than it has hockey to analyze," but if announcer Mike Emrick "were the voice of the National Knitting League, I'd watch." Meanwhile, Mushnick notes through the first two games of the Rangers-Capitals series, Verizon FiOS customers in the N.Y. market "were 'treated' to several extra seconds of local insert commercials, thus viewers lost live action after MSG resumed the game telecast" (N.Y. POST, 4/18).
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