SBD/April 18, 2011/Marketing and Sponsorship

Roush Fenway Racing Signs Greg Biffle, 3M To New Deals Through '14 Cup Season

RFR renews contracts with Biffle, 3M through '14 Sprint Cup season
Roush Fenway Racing on Saturday formally announced that both Greg Biffle and his primary sponsor, 3M, have renewed their contracts for three more NASCAR seasons. The new contracts will take 3M, Biffle and RFR through the '14 Sprint Cup season. Terms of the contracts were not disclosed (Roush Fenway Racing). SCENEDAILY.com's Bob Pockrass noted 3M, an RFR sponsor for seven years, will be Biffle's primary sponsor "for the bulk of the 36-race Cup schedule." But RFR execs said that they "have retained a few races each year for other potential sponsors" (SCENEDAILY.com, 4/17). Biffle acknowledged that he "took a cut in salary, considering the current economic climate." ESPN.com's David Newton noted with Biffle now signed through '14, RFR "will turn its focus to retaining Sprint Cup points leader Carl Edwards." RFR President Steve Newmark yesterday said that he is "cautiously optimistic a deal can be reached with Edwards, the biggest free agent on the NASCAR market." Newmark: "Clearly our main focus is to have Carl continue to run for the championship, and hopefully we can get (sponsor) Aflac and Carl a championship this year" (ESPN.com, 4/17).
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