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SBJ In-Depth: Motorsports
Published April 18, 2011
Nearly midway through the seasons of major motorsports and on the eve of two of the sport’s biggest events – the Coca Cola 600 and the Indy 500 -- SportsBusiness Journal will take a pit stop to check the storylines that have developed so far. Whether it’s NASCAR, IndyCar or drag racing, we’ll see what sanctioning bodies, tracks, sponsors, media partners and other stakeholders have been doing to rev up interest in their sports. We’ll also see what the remainder of the season may hold, and which sport could gain the most ground in the months ahead. Publishing Date: May 16 Ad Close: May 2 Materials Close: May 4.
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