Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/April 15, 2011/Marketing and Sponsorship
Wheels & Deals: STP's Return To NASCAR A Great Sign For The Sport
Published April 15, 2011
PICTURE PERFECT: Red Bull Racing will incorporate pictures of fans into the paint scheme for the No. 4 Sprint Cup car driven by Kasey Kahne and the No. 83 driven by Brian Vickers for the Coca-Cola 600 on May 29. Fans who submit their photos online will receive a personalized code that says where on the car their photo will be (Red Bull). Kahne said, "Red Bull hasn't done that in the past. It's always just the Red Bull car" ("Inside NASCAR," Showtime, 4/13).
START YOUR ENGINES: In Indianapolis, Curt Cavin reported IndyCar driver Paul Tracy and Dragon Racing "will make their Izod IndyCar Series season debuts this weekend in the Toyota Grand Prix of Long Beach." Tracy and Dragon Racing "plan to compete in next month's Indianapolis 500, too, although it won't be together." Tracy said that he "had to make a decision about driving for Dreyer & Reinbold Racing in the 500 while sponsorship deals with Dragon were unsettled." D&R "offered a funded program with Wix Filters as the primary sponsor" (INDIANAPOLIS STAR, 4/14).
FOR A GOOD CAUSE: Livestrong has added IndyCar driver Ryan Hunter-Reay to the cancer foundation's Global Envoy program. Hunter-Reay will wear a Livestrong-branded helmet in Sunday's Toyota Grand Prix of Long Beach that will be auctioned on eBay with a limited edition serigraph by motorsports artist Randy Owens, with 100% of the proceeds going to Livestrong (Livestrong).