DeWalt Extends Sponsorship With Matt Kenseth Coastal Carolina Reaps Benefits From CWS Victory Boris Berian Officially Signs With New Balance Reds' Free Pizza Giveaway Falling Short Olympic Sponsors Worry About Rule 40 Wimbledon Underdog Willis Could Cash In Icelandic Success Leads To Jersey Sales BMX Rider Enlists Sponsors For Video Series Marketplace Roundup Serena Draws Praise For Wimbledon Outfit
SBD/April 14, 2011/Marketing and Sponsorship
Michael Vick Signing Boosts Sales Of Unequal Technologies Gear
Published April 14, 2011
IMAGE REHAB: Boston-based Regan Communications Group Chair George Regan said that Steelers QB Ben Roethlisberger "has done a lot to improve his image over the past 12 months." Regan: "Whoever has been advising him has done a very good job. And I believe that Roethlisberger's been very genuine and has gone through a lot of growing pains. Now he's finally starting to grow up." New Jersey-based Rosica Public Relations President & CEO Chris Rosica: "It's clearly been his actions that have led to the alteration in his image, and that's important." ESPN.com's James Walker wrote, "The general sentiment is that Roethlisberger is doing a good job, but his image remains a work in progress. For athletes in the public eye, a fractured reputation cannot be fully restored in one year. Roethlisberger also cannot afford any additional mishaps" (ESPN.com, 4/13).