Toyota Planning Super Bowl Ad Around New Vehicle Russell Wilson Signs On With Alaska Airlines USOC Fundraiser Mittens Made In China Dale Jr. Has Top Selling NASCAR Die-Cast Cars Marketplace Roundup Dow, General Mills Happy To Be Part Of No. 3 Car Audi Revving Up For New Super Bowl Spot Car Dealership To Pay After Seahawks' Shutout Marketplace Roundup Hyundai Will Use Celebs In Super Bowl Ad
SBD/April 14, 2011/Marketing and Sponsorship
Michael Vick Signing Boosts Sales Of Unequal Technologies Gear
Published April 14, 2011
IMAGE REHAB: Boston-based Regan Communications Group Chair George Regan said that Steelers QB Ben Roethlisberger "has done a lot to improve his image over the past 12 months." Regan: "Whoever has been advising him has done a very good job. And I believe that Roethlisberger's been very genuine and has gone through a lot of growing pains. Now he's finally starting to grow up." New Jersey-based Rosica Public Relations President & CEO Chris Rosica: "It's clearly been his actions that have led to the alteration in his image, and that's important." ESPN.com's James Walker wrote, "The general sentiment is that Roethlisberger is doing a good job, but his image remains a work in progress. For athletes in the public eye, a fractured reputation cannot be fully restored in one year. Roethlisberger also cannot afford any additional mishaps" (ESPN.com, 4/13).