Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/April 14, 2011/Marketing and Sponsorship
Michael Vick Signing Boosts Sales Of Unequal Technologies Gear
Published April 14, 2011
IMAGE REHAB: Boston-based Regan Communications Group Chair George Regan said that Steelers QB Ben Roethlisberger "has done a lot to improve his image over the past 12 months." Regan: "Whoever has been advising him has done a very good job. And I believe that Roethlisberger's been very genuine and has gone through a lot of growing pains. Now he's finally starting to grow up." New Jersey-based Rosica Public Relations President & CEO Chris Rosica: "It's clearly been his actions that have led to the alteration in his image, and that's important." ESPN.com's James Walker wrote, "The general sentiment is that Roethlisberger is doing a good job, but his image remains a work in progress. For athletes in the public eye, a fractured reputation cannot be fully restored in one year. Roethlisberger also cannot afford any additional mishaps" (ESPN.com, 4/13).