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Marketing and Sponsorship

Crouching Tiger: Woods' Asia Trip Draws Young Consumers For Nike Golf

Tiger Woods is in Asia this week to promote Nike, and he has “enjoyed 'rock star' receptions at golf clinics and meet-and-greets,” according to Yi Hyun-young of REUTERS. Nike Golf President Cindy Davis said the company’s decision to stay with Woods amid his personal scandal "was absolutely right and there was not even a hesitation in being with Tiger." Davis: "He's been a part of what we do and making the very best product and to have an athlete of that calibre to give us feedback and perspective and be part of the team. ... Tiger does that in spades in developing the innovations we bring to the market." Woods has traveled to China and South Korea, where he was “greeted by throngs of fans at a Nike shop opening at Shenzhen's Mission Hills golf complex and cheered at a packed assembly hall where he addressed Beijing sports students with Chinese Olympic track gold medallist Liu Xiang.” Davis: “It has been a mob-scene." Davis said that one of Nike's “aims in bringing Woods to Asia was to inspire the younger generation to take up the sport and failing that, develop an interest in the apparel.” Davis: "(Asia) represents about 40 percent of the global golf market and growing" (REUTERS, 4/14). Davis added Asia is a "priority market for us," and that China and South Korea "represent some of the greatest growth opportunities." Davis: "If you look what has happened with China in particular in the last two years, it's amazing how golf has just multiplied there. We point to two key reasons. One, as the economics are getting stronger, we are seeing a growing middle class, and as the middle class is growing, there is a lot more aspiration to play golf. And then lastly, and really what I think is the most exciting thing that's happened in golf truly in the last decade is the fact that golf is now an Olympic sport" ("Morning Drive," Golf Channel, 4/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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