MLB Giants Payroll To Top $200M For First Time FS1 Developing New TV Shows For Katie Nolan Mitt Romney In Talks With Yankees For Small Stake Chris Bosh Joining TNT As A Studio Analyst Manfred: Talking To Players About Rules "Difficult" NBA All-Star Celebrity Game Audience Down Orioles Exec VP Wouldn't Want A Trump First Pitch Baseball HOF Tour Returning For Second Season First Data Lands Rights To Mets' Fla. Complex FS1 Canceling "Fox Sports Live," Won't Keep Hosts
SBD/April 13, 2011/Media
A Whole New Ballgame: MLB's At Bat App Garnering Rave Reviews
Published April 13, 2011
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IN THE SWING OF THINGS: ADWEEK.com's Mike Shields noted during The Masters last week, Sports Illustrated's Golf Group "rolled out Front9," a paid iPad and iPhone app. Front9 was "built using a template" that Time Inc. sibling Entertainment Weekly designed for its "Must List" app. SI Golf Group Publisher Dick Raskopf: "There’s no question EW made a sizable investment in the Must List app that we were able to take advantage of. This was their first app, and after it came out we were able to grab their learnings right out of the gate. That’s good for Time Inc.” But Shields noted the EW app is free, so "why charge $2.99 for the Front9 app?" Raskopf noted that the SI Golf Group "enjoyed 20 percent ad revenue growth" in '10, and the company has "landed Fidelity, TaylorMade and Myrtle Beach Golf Holiday as sponsors for Front9" (ADWEEK.com, 4/11).