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SBD/April 13, 2011/Media
A Whole New Ballgame: MLB's At Bat App Garnering Rave Reviews
Published April 13, 2011
IN THE SWING OF THINGS: ADWEEK.com's Mike Shields noted during The Masters last week, Sports Illustrated's Golf Group "rolled out Front9," a paid iPad and iPhone app. Front9 was "built using a template" that Time Inc. sibling Entertainment Weekly designed for its "Must List" app. SI Golf Group Publisher Dick Raskopf: "There’s no question EW made a sizable investment in the Must List app that we were able to take advantage of. This was their first app, and after it came out we were able to grab their learnings right out of the gate. That’s good for Time Inc.” But Shields noted the EW app is free, so "why charge $2.99 for the Front9 app?" Raskopf noted that the SI Golf Group "enjoyed 20 percent ad revenue growth" in '10, and the company has "landed Fidelity, TaylorMade and Myrtle Beach Golf Holiday as sponsors for Front9" (ADWEEK.com, 4/11).