Menu
Marketing and Sponsorship

Flight Of Fancy: Delta Air Lines The Latest Sponsor For U.S. Freeskiing Team

Delta Air Lines has signed a deal making it an exclusive sponsor of the U.S. Freeskiing team through ‘14. The deal comes on the heels of the IOC’s move to add skiing halfpipe to the Olympic program for the ‘14 Sochi Games. Delta has been a sponsor of the US Ski & Snowboarding Association (USSA) since ‘07. The USSA created the U.S. Freeskiing team in January and began selling separate sponsorships for the team. In addition to Delta, High Sierra and The North Face have signed on to sponsor the team.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/13/Marketing-and-Sponsorship/Delta-Freeskiing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/13/Marketing-and-Sponsorship/Delta-Freeskiing.aspx

CLOSE