New Balance Signs Multiyear Deal With Lindor Redskins Still Silent On Cooley's Comments Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Former NFLPA Exec Dir Ed Garvey Passes Away Four Brands Sign Up As WBC Global Sponsors NFL Optimistic On Expanded Mexico Presence Marketplace Roundup Ravens Offering $200,000 Sponsorship Package
SBD/April 12, 2011/Marketing and Sponsorship
Vick, Hillis, Rodgers, Peterson Remain In Contest For "Madden NFL 12" Cover
Published April 12, 2011
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PUT YOUR MONEY WHERE YOUR MOUTH IS: In N.Y., Phil Mushnick noted the "Madden" series “year after year and for more than 20 years ... has included excessively, remorselessly and even gleefully brutal football action.” Pro Football HOFer John Madden, the game's namesake who "off the air claimed to dislike showboating and taunting, had the forum and clout to help rid the game of the bad acts that began to permeate both NFL games and his video games." But the “only folks he regularly criticized on the air were NFL game officials.” EA Sports announced this year’s edition will sideline players who suffer concussions, and Mushnick wrote nearly 25 years after his first video game, Madden has “nobly decided to do what he should have insisted upon when he first put his name to the game and pocketed his first dime from it” (N.Y. POST, 4/10).