Why Was Bears-Eagles Flexed To NBC? Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Craig Morton Sues NFL Over Dangers Of Playing Sponsors, Non-Sponsors Gear Up For World Cup Dolphins Investigation Won't Wrap In '13 Marketplace Roundup Super Bowl Organizers Unveil Mass Transit Plan Redskins Sorting Through Shanahan Options ESPN Sees Bump For Week 14 "MNF"
SBD/April 12, 2011/Marketing and Sponsorship
Vick, Hillis, Rodgers, Peterson Remain In Contest For "Madden NFL 12" Cover
Published April 12, 2011
PUT YOUR MONEY WHERE YOUR MOUTH IS: In N.Y., Phil Mushnick noted the "Madden" series “year after year and for more than 20 years ... has included excessively, remorselessly and even gleefully brutal football action.” Pro Football HOFer John Madden, the game's namesake who "off the air claimed to dislike showboating and taunting, had the forum and clout to help rid the game of the bad acts that began to permeate both NFL games and his video games." But the “only folks he regularly criticized on the air were NFL game officials.” EA Sports announced this year’s edition will sideline players who suffer concussions, and Mushnick wrote nearly 25 years after his first video game, Madden has “nobly decided to do what he should have insisted upon when he first put his name to the game and pocketed his first dime from it” (N.Y. POST, 4/10).