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SBD/April 12, 2011/Colleges
Cougar Town: Washington State Unveils New Brand Identity, Uniforms For Next Season
Published April 12, 2011
Washington State Univ. AD Bill Moos yesterday introduced a department-wide brand and identity program. Football, basketball, baseball and volleyball players modeled new Nike uniforms for the '11-12 season. The gear incorporates new crimson and gray colors along with new lettering and numerals that will be identical across each uniform. A brand and identity standards manual that provides guidelines for the appropriate use of logos was distributed during the event (WSU). The redesign "followed a yearlong effort between the WSU athletic department and Nike." The "highlight has to be the new football helmets, which feature a gray option to the school's traditional crimson" (
NEW SUN RISING: Arizona State Univ. today will reveal a new look for its athletic teams. FoxSportsArizona.com will provide live coverage of the unveiling at 2:00pm PT (THE DAILY). The school is "expected to ditch the Sparky mascot on the helmet for a pitchfork." ASU also is expected to "follow in the University of Oregon's footsteps and have multiple and futuristic colors" (BIZJOURNALS.com, 4/12).