Mayweather-Pacquiao To Set Sponsor Records Kentucky Derby Horse Promotes Big Fight LiftMaster To Sponsor Pole At Kentucky Speedway Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms
Upcoming Conferences and Events
SBD/April 11, 2011/Marketing and Sponsorship
Published April 11, 2011
YOU'LL NEVER WALK ALONE: The FINANCIAL TIMES' Bounds & Blitz wrote Liverpool FC's partnership with LeBron James' LRMR Marketing is "just the latest twist in a dramatic 12 months for the club." There is "little doubt about their marketing potential as two of the strongest brands in sport," and the partnership "could be lucrative for both parties." Havas Sports & Entertainment Global President Lucien Boyer said that "theoretically it offered a profile" for Liverpool in the U.S. and James in Europe and the U.K. But he added, “It’s quite rare. It’s not a model that can be standardised" (FINANCIAL TIMES, 4/9).
KICKING & DREAMING: The N.Y. POST reported the MLS Red Bulls are "taking over part of the Adidas store" in Manhattan's SoHo neighborhood "for the remainder of the 2011 MLS season." The partnership "kicked off with the entire team, including stars Thierry Henry and Rafa Marques appearing at the store to sign autographs for hundreds of eager fans lining the streets" (N.Y. POST, 4/10).