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SBD/April 11, 2011/Marketing and Sponsorship
McIlroy Has Bright Future As Endorser Despite Sunday Collapse At The Masters
Published April 11, 2011
YOUR NAME IN LIGHTS: In Atlanta, Ken Sugiura wrote McIlroy was among several players in contention at The Masters who sported "obscure logos" on their hats and shirts. Jumeirah, an "international resort chain," is located on McIlroy's hat and shirt. He and Lee Westwood, among others, "wear an AP on their shirt sleeves, which stands for watchmaker Audemars Piguet." Also, K.J. Choi wore logos for mobile-service provider SK Telecom and apparel company SGF Superior on his hat and shirt, respectively, while Jason Day's hat supported Burner, "a model of TaylorMade golf clubs" (ATLANTA CONSTITUTION, 4/10).