SBD/April 8, 2011/Research and Ratings

ESPN, ESPN2 Rank 12th, 13th In Cable Network Distribution In April

ESPN and ESPN2 rank 12th and 13th, respectively, in distribution among all U.S. cable networks during the month of April with just over 100 million homes each. Among Nielsen-rated networks, ESPN Classic's distribution is higher than only the Outdoor Channel (34.975 million) and Fuel TV (31.196 million). Listed below is U.S. distribution for cable sports networks during the month of April, with comparisons to the same period in previous years (THE DAILY).

CABLE SPORTS NETWORK DISTRIBUTION
AMONG U.S. HOUSEHOLDS IN APRIL
NETWORK
'11 (000)
'10 (000)
'09 (000)
'08 (000)
'07 (000)
'06 (000)
ESPN
100,122
99,341
98,262
96,318
93,052
90,617
ESPN2
100,044
98,820
97,916
95,982
92,579
90,043
Golf Channel
83,562
83,535
80,817
74,000
74,692
68,524
Speed
78,502
75,255
73,332
72,044
69,970
66,239
Versus
76,056
63,793
75,298
72,516
71,749
63,956
ESPNews
73,953
72,668
68,081
63,374
56,435
48,495
ESPNU
72,570
n/a
n/a
n/a
n/a
n/a
NFL Network
56,853
56,467
41,741
42,192
41,450
n/a
MLB Network
55,559
n/a
n/a
n/a
n/a
n/a
NBA TV
55,175
n/a
n/a
n/a
n/a
n/a
Fox Soccer
38,616
36,233
34,313
n/a
n/a
n/a
ESPN Classic
35,879
56,673
63,369
62,473
65,089
60,596

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS Sports Network, Tennis Channel and Fox College Sports.

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