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SBD/April 8, 2011/Media
Published April 8, 2011
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DOCUMENTARY TREATMENT: In San Antonio, Dan McCarney reports FS Southwest is expected to air a show based around the Univ. of Texas-San Antonio football program that would be "based on HBO's popular NFL program 'Hard Knocks.'" UTSA is playing its first football games this fall, and the show would feature coach Larry Coker, players, AD Lynn Hickey and UTSA officials "in an effort to chronicle the total endeavor of starting a major college program from scratch." FS Southwest Dir of Media Relations Ramon Alvarez said that the "yet-to-be titled show will 'probably' begin in early May." Alvarez added that the program "would follow the Roadrunners in monthly, half-hour installments leading up to their first game this fall" (SAN ANTONIO EXPRESS-NEWS, 4/8)....HBO officials indicated that Pro Football HOFer Joe Namath "will be the subject" of a documentary on the net. HBO Sports "didn't release a projected air date for the program, but it apparently is in the production phase" (N.Y. DAILY NEWS, 4/8).