Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/April 8, 2011/Marketing and Sponsorship
Rio 2016 Local Sponsorships Surpass $700M With Two Deals
Published April 8, 2011
GET YOUR MOTOR RUNNING: BMW Head of Sales & Marketing Ian Robertson said that the carmaker “may become a global sponsor” of the IOC. Robertson: “The values of the Olympic movement fit very nicely with ours, and it’s something which has a true global position.” Robertson’s comments came Thursday during the SportAccord conference in London, where he helped “present the Munich bid to host the 2018 Winter Olympics” (BLOOMBERG NEWS, 4/7).