Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic IOC Could Alter Controversial Rule 40 Kingsford Charcoal Bags To Feature O'Bannon
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SBD/April 8, 2011/Marketing and Sponsorship
Rio 2016 Local Sponsorships Surpass $700M With Two Deals
Published April 8, 2011
GET YOUR MOTOR RUNNING: BMW Head of Sales & Marketing Ian Robertson said that the carmaker “may become a global sponsor” of the IOC. Robertson: “The values of the Olympic movement fit very nicely with ours, and it’s something which has a true global position.” Robertson’s comments came Thursday during the SportAccord conference in London, where he helped “present the Munich bid to host the 2018 Winter Olympics” (BLOOMBERG NEWS, 4/7).