Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/April 8, 2011/Marketing and Sponsorship
Rio 2016 Local Sponsorships Surpass $700M With Two Deals
Published April 8, 2011
GET YOUR MOTOR RUNNING: BMW Head of Sales & Marketing Ian Robertson said that the carmaker “may become a global sponsor” of the IOC. Robertson: “The values of the Olympic movement fit very nicely with ours, and it’s something which has a true global position.” Robertson’s comments came Thursday during the SportAccord conference in London, where he helped “present the Munich bid to host the 2018 Winter Olympics” (BLOOMBERG NEWS, 4/7).