Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms Sponsors Eye Olympics' Return To China Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams
SBD/April 8, 2011/Marketing and Sponsorship
Rio 2016 Local Sponsorships Surpass $700M With Two Deals
Published April 8, 2011
GET YOUR MOTOR RUNNING: BMW Head of Sales & Marketing Ian Robertson said that the carmaker “may become a global sponsor” of the IOC. Robertson: “The values of the Olympic movement fit very nicely with ours, and it’s something which has a true global position.” Robertson’s comments came Thursday during the SportAccord conference in London, where he helped “present the Munich bid to host the 2018 Winter Olympics” (BLOOMBERG NEWS, 4/7).