SBD/April 7, 2011/Research and Ratings

Poll: Young Fans More Likely To Blame Owners For NFL Labor Dispute

NFL fans under the age of 30 are more likely than fans 31+ to blame team owners for the league's current labor dispute, according to a study conducted for SportsBusiness Daily/Journal by Civic Science. Older demos were more likely to assign blame equally to both sides. The poll, conducted March 23-31 on the Pittsburgh Post-Gazette's website, had more than 20,000 respondents (Civic Science).

Who do you believe is most to blame for the current NFL labor dispute?
RESPONSE
TOTAL
UNDER 18
18-24
25-29
30-34
35-44
45-54
55-64
65+
Owners
27%
31%
41%
36%
33%
26%
25%
25%
23%
Players
14%
16%
9%
10%
14%
17%
14%
14%
14%
Both Equally
47%
38%
37%
40%
41%
45%
49%
50%
51%
No Strong Opinion
12%
16%
13%
14%
12%
12%
12%
11%
11%

DOUBLE COVERAGE: A similar study conducted for SportsBusiness Daily/Journal by Seton Hall Sports Poll and The Sharkey Institute found that most NFL fans felt the CBA dispute would be resolved and there would be no impact on the '11 NFL season. The poll, conducted March 23-31 via random dialing, had approximately 800 completed surveys. The study found that if NFL games were canceled, most fans' interest in the league would remain the same when play resumed. Respondents were also asked whether they thought the dispute has a better chance of being settled in court, at the bargaining table or by some other means. While most of those ages 30+ felt the dispute would be solved at the bargaining table, the study found that among those 18-29, there was more of a split as to how it would be settled (Seton Hall Sports Poll/The Sharkey Institute).

Do you think the dispute will be resolved so there is
no impact on the next NFL season?
RESPONSE
TOTAL
18-29
30-44
45-59
60+
Yes
52%
54%
55%
58%
44%
No
28%
35%
29%
24%
25%
Don’t know
20%
12%
17%
18%
31%
         
If the dispute does cause games to be canceled, will your interest
in the NFL decrease or remain the same when play resumes?
RESPONSE
TOTAL
18-29
30-44
45-59
60+
Increase
6%
16%
4%
5%
1%
Decrease
27%
23%
29%
28%
28%
Remain the same
59%
56%
64%
60%
58%
Don’t know
8%
6%
3%
7%
14%
           
Do you think the dispute has a better chance of being settled in court,
at the bargaining table or by some other means?
RESPONSE
TOTAL
18-29
30-44
45-59
60+
Court
21%
32%
20%
18%
19%
Bargaining Table
44%
26%
53%
50%
45%
Other
19%
26%
14%
19%
17%
Don’t know
16%
15%
14%
13%
19%

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