Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/April 6, 2011/Marketing and Sponsorship
Published April 6, 2011
ROOKIE RIDE: In Indianapolis, Curt Cavin reported Newman/Haas Racing has signed James Hinchcliffe to “his first Izod IndyCar Series ride." Hinchcliffe "will compete at 15 of the remaining 16 races" this season. Hinchcliffe’s car “will be sponsored by Eric Sprott, who owns Sprott Inc., an independent asset company based in Toronto, which is Hinchcliffe’s hometown.” Hinchcliffe joins Oriol Servia on Newman/Haas Racing driver roster (INDYSTAR.com, 4/5).
LOCKDOWN: The Red Sox announced that ADT will become the official security provider at Fenway Park. The agreement includes the installation of IP-based cameras and other security equipment throughout the ballpark, as well as the installation of a large clock featuring the company's logo above the right field bleachers (ADT).
MAKING HIS PITCH: WORLD FOOTBALL INSIDER's Matthew Grayson reported Real Madrid MF Mesut Özil has signed a $5.6M a year "renewal through 2015 with Nike." He will "star alongside fellow Nike ambassadors Cristiano Ronaldo and Wayne Rooney in a series of upcoming advertisements to air worldwide" (WORLDFOOTBALLINSIDER.com 4/1).