Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts Coastal Carolina Reaping CWS Benefits Reese's Uses Vonn For Oly Campaign USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon
SBD/April 6, 2011/Marketing and Sponsorship
Published April 6, 2011
ROOKIE RIDE: In Indianapolis, Curt Cavin reported Newman/Haas Racing has signed James Hinchcliffe to “his first Izod IndyCar Series ride." Hinchcliffe "will compete at 15 of the remaining 16 races" this season. Hinchcliffe’s car “will be sponsored by Eric Sprott, who owns Sprott Inc., an independent asset company based in Toronto, which is Hinchcliffe’s hometown.” Hinchcliffe joins Oriol Servia on Newman/Haas Racing driver roster (INDYSTAR.com, 4/5).
LOCKDOWN: The Red Sox announced that ADT will become the official security provider at Fenway Park. The agreement includes the installation of IP-based cameras and other security equipment throughout the ballpark, as well as the installation of a large clock featuring the company's logo above the right field bleachers (ADT).
MAKING HIS PITCH: WORLD FOOTBALL INSIDER's Matthew Grayson reported Real Madrid MF Mesut Özil has signed a $5.6M a year "renewal through 2015 with Nike." He will "star alongside fellow Nike ambassadors Cristiano Ronaldo and Wayne Rooney in a series of upcoming advertisements to air worldwide" (WORLDFOOTBALLINSIDER.com 4/1).