SBD/April 6, 2011/Marketing and Sponsorship

Bud Light Agrees To Multiyear Renewal Of UFC Official Beer Sponsorship

Bud Light will serve as presenting sponsor of four PPV events under new deal with UFC
Bud Light has agreed to a multiyear renewal of its official beer sponsorship of the UFC. The sponsorship will increase the number of featured PPVs for which Bud Light is a presenting sponsor from two to four annually, and the brand will remain a featured sponsor of all additional PPV and TV broadcasts. Additionally, Bud Light and the UFC will work together to present one special promotional event per year, beginning with a live event in New Orleans airing on Spike TV on Sep. 17. As part of the renewal, Bud Light will continue to receive logo placement throughout all UFC events, including in the Octagon, round cards, press conferences, weigh-ins and locker rooms. The sponsorship also allows for integration with the UFC's digital assets, including UFC.com and the promotion's Facebook and YouTube pages. Bud Light will release a limited edition UFC aluminum bottle, the first Bud Light bottle to feature the UFC logo (A-B).
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