Menu
Marketing and Sponsorship

Red Sox, New Balance Sign Multiyear Deal That Includes Sign At Fenway Park

The Red Sox and New Balance have agreed to a multiyear partnership that recognizes New Balance as the official footwear and apparel sponsor of the team. New Balance has unveiled an illuminated sign featuring the company's signature red logo atop the new HD videoboards in Fenway Park's right field. Per the deal, New Balance will provide footwear and apparel to all fan-facing employees at Fenway Park, and will serve as the presenting sponsor of the Red Sox Baseball Academy, the team's official summer camp. The agreement includes in-park branding at Fenway Park and the team's Spring Training facility, JetBlue Park in Lee County, Fla. New Balance also has agreements with several members of the team, including manager Terry Francona, 2B Dustin Pedroia and 3B Kevin Youkilis (New Balance). Red Sox President & CEO Larry Lucchino at the announcement of the deal yesterday said, "I, for one, have discarded all my Reebok shoes and have been very pleased with the result." In Boston, Thomas Grillo notes the 70-foot-wide illuminated New Balance sign at Fenway Park is "designed to display a flashing 'We won' message to highlight Red Sox victories to fans." Lucchino: "It's the newest and coolest sign in Fenway Park. You'd be hard-pressed not to notice it" (BOSTON HERALD, 4/5). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/05/Marketing-and-Sponsorship/Red-Sox-NB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/05/Marketing-and-Sponsorship/Red-Sox-NB.aspx

CLOSE