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SBD/April 5, 2011/Marketing and Sponsorship
Maryland Jockey Club President Defends Kegasus Preakness Campaign
Published April 5, 2011
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THE RIGHT MOVE? In Baltimore, Scott Graham writes, "I just want to know who at the Jockey Club thought it was a good idea to let this centaur out of Greek mythology. The Jockey Club recently told Maryland lawmakers during an appeal for more state funding that it lost millions of dollars in 2008 and 2009. But should it try to make up the difference by pursuing more beer sales?" Graham adds, "I understand how the promotions/ticket sales business works, and I enjoy tossing back a few as much as the next guy. But there’s just something about Lord of the InfieldFest and the Sport of Kings that just doesn’t jive to me. One is steeped in tradition -- the other in Budweiser" (BALTIMORE BUSINESS JOURNAL, 4/1 issue). ESPN's Jackie MacMullan said, "I thought this was like a 'Saturday Night Live' skit or something. I didn't know enough about the Preakness. ... To be honest with you, if I thought about going to the Preakness, I'm never going now" ("Around The Horn," ESPN, 4/4).