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SBD/April 5, 2011/Finance
ISC Says Q1 Earnings Exceeded Expectations Largely Due To Strong Race Attendance
Published April 5, 2011
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MONITORING THE GAS PUMP: Saunders said that the company is watching gas prices closely and noted that rises in gas prices have not affected fans to date, but that could change in the future, especially at destination races like Talladega. ISC is focused on attracting new fans and is developing marketing to target the youth demographic. A study ISC did in late '09 showed that avid fans used to attend five Sprint Cup races a year but that number has declined to two to three races. ISC is focused on keeping its core fans and attracting more first time fans to fill that gap, Saunders said.