Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/April 5, 2011/Classified AdvertisementsPrint All
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As one of the fastest-growing participatory sports, lacrosse continues to garner more attention. This month’s NCAA Division I Lacrosse Championships show the sport’s potential, as stadiums eagerly bid to host the event. In this issue, we’ll look at the business of lacrosse and how brands have used the sport to reach players and fans from the youth level to the professional leagues. Just how big can lacrosse get and who is positioned to take advantage of that rising popularity? Publishing Date: May 2 Ad Close: April 18 Materials Close: April 20.
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