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As one of the fastest-growing participatory sports, lacrosse continues to garner more attention. This month’s NCAA Division I Lacrosse Championships show the sport’s potential, as stadiums eagerly bid to host the event. In this issue, we’ll look at the business of lacrosse and how brands have used the sport to reach players and fans from the youth level to the professional leagues. Just how big can lacrosse get and who is positioned to take advantage of that rising popularity? Publishing Date: May 2 Ad Close: April 18 Materials Close: April 20.
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