Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
SBD/April 5, 2011/Classified AdvertisementsPrint All
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As one of the fastest-growing participatory sports, lacrosse continues to garner more attention. This month’s NCAA Division I Lacrosse Championships show the sport’s potential, as stadiums eagerly bid to host the event. In this issue, we’ll look at the business of lacrosse and how brands have used the sport to reach players and fans from the youth level to the professional leagues. Just how big can lacrosse get and who is positioned to take advantage of that rising popularity? Publishing Date: May 2 Ad Close: April 18 Materials Close: April 20.
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