MASN Taking Aim At MLB Advance To Nats Jeter Played No Role In Woods' Tribune Piece Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC
SBD/April 1, 2011/Media
Debut Episode Of Pacquiao-Mosley "Fight Camp" Depicts Early Promotion Of Bout
Published April 1, 2011
Viewers who tune in for the premiere of the Showtime-produced "Fight Camp 360: Pacquiao vs. Mosley" show, which debuts on CBS at noon ET Saturday, will get a glimpse behind the scenes of the early promotion of the fight. Much of the footage from the 30-minute show is dedicated to following the fighters through appearances made soon after the bout was announced earlier this year. The episode -- titled "The Hype" -- starts with an artfully shot look at Manny Pacquiao amid his massive following in the Philippines, set to the tune "Welcome to My World." From there, it goes stateside, following Pacquiao and Shane Mosley through a photo shoot and media tour stops in N.Y., L.A. and Las Vegas, as well as Pacquiao's February trip to DC with wife Jinkee to meet President Obama. Along with stunning footage from training camp and interviews that will acquaint the uninitiated with both fighters, there are a few revealing views from behind the scenes, most of which can be summed up in four words: "Manny Pacquiao runs late." This often adds up to frustration for those promoting the fight. Those in PR should watch for publicist Fred Sternburg, who is charged with the unenviable task of guiding Pacquiao through his promotional docket. "We are doing what we normally do with Manny: waiting," Sternburg says as they wait for Pacquiao at a photo shoot. "You've got Eastern time. Pacific time. This is Pacquiao time." Based on the teases for the second episode, which breaks on Showtime on April 23, it will be a recurring theme.