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SBD/April 1, 2011/Media
Poynter Faculty Fault ESPN For Not Breaking News On Jalen Rose DUI
Published April 1, 2011
ROSE EXPLAINS THE INCIDENT: Rose in a statement released Wednesday said that "his blood alcohol content was above the legal limit" last month "when his car went off an icy Detroit-area road and he was issued a citation for drunken driving." Rose said, "I regret the decision to drive home that evening and am grateful that no one was hurt in the accident. I apologize to my family, my employer and each and every one of my supporters for my lapse in judgment. ... I accept full responsibility for my actions and look forward to a resolution of the legal matter as soon as possible" (ESPN.com, 3/30).
BANNER QUARTER: ESPN announced that the network had its best ratings and viewership numbers ever for the quarter ending March 28, according to Nielsen. ESPN also set record highs for its 24-hour rating each of the months in Q1. ESPN averaged a 0.9 rating, representing an average of 1,076,000 viewers, up 17% from the previous record set last year. The net averaged a record 854,000 HHs, up 14% from last year's previous best. ESPN attributes the boosts to the addition of the BCS and larger audiences for the NBA (ESPN).