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SBD/April 1, 2011/Marketing and Sponsorship
Standard Chartered Wants Liverpool To Bring In High-Profile Asian Players
Published April 1, 2011
GETTING INVOLVED: In London, Ian Herbert reports Standard Chartered "has sought reassurances that the conduct of players will not cause it any embarrassment." Standard Chartered CEO Peter Sands "sought undertakings with his Liverpool opposite number about the club's likely action against offending players and also had sight of the club's code of conduct before signing" the sponsorship deal last year. Also, Laws "stated the merits" of Fenway Sports Group "refurbishing Anfield rather than building a new stadium." Laws: "Anfield is not as developed as some other clubs and that makes it very exciting for our guests from Asia" (London INDEPENDENT, 4/1).