SBD/March 9, 2011/Media
Published March 9, 2011
BULLISH ON THE FUTURE: Comcast SportsNet Chicago averaged a 7.21 local rating and 253,000 HHs in the Chicago market for its telecast of Monday's Hornets-Bulls game, the net's highest Bulls rating ever (CSN). In Chicago, Ed Sherman noted WLS-ABC earned an 11.5 local rating and 410,000 HHs in the market for Sunday's Bulls-Heat game. Sherman: "The ratings for the Bulls games are starting to drift into the numbers last seen when Michael Jordan was doing his thing in the United Center" (CHICAGOBUSINESS.com, 3/8).
TECHNOLOGICAL UPGRADE: In DC, Dan Steinberg notes Capitals LW Alex Ovechkin "took more than two years off" from Twitter after starting an account "at the NHL's urging during the 2009 All-Star Game." But last week he "came back" and has "tweeted 46 times in the seven days since." A "new phone from Verizon" was what "prompted this return to Twitter." IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn, whose firm reps Ovechkin, said, "When his new phone was getting set up and activated, they put the Twitter app on there" (WASHINGTON POST, 3/9).
NOTES: In Philadelphia, Marc Narducci reported Bob Rigby "has been hired as part" of the MLS Union's broadcast team. Rigby "will be a sideline reporter and work on the pregame and postgame segments." JP Dellacamera "will return as play-by-play announcer," and former Revolution F Taylor Twellman "will be the analyst" (PHILADELPHIA INQUIRER, 3/6)....Maple Leaf Sports & Entertainment and Rogers Communications have reached a deal that will see MLSE-owned digital networks Leafs TV and NBA TV Canada added to the Rogers On Demand Online lineup at no additional charge (MLSE).