Randy Moss Doc Draws Strong Audience MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity Back9Network Will Need To Fight For Traction Media Notes Browns Ink TV Deal With Local ABC Affiliate Fox Sports Promotes NBA In-Market Streaming Players' Tribune Has Mixed Reviews To Date Woods Fires Back At Jenkins, Golf Digest
SBD/March 9, 2011/Media
Published March 9, 2011
BULLISH ON THE FUTURE: Comcast SportsNet Chicago averaged a 7.21 local rating and 253,000 HHs in the Chicago market for its telecast of Monday's Hornets-Bulls game, the net's highest Bulls rating ever (CSN). In Chicago, Ed Sherman noted WLS-ABC earned an 11.5 local rating and 410,000 HHs in the market for Sunday's Bulls-Heat game. Sherman: "The ratings for the Bulls games are starting to drift into the numbers last seen when Michael Jordan was doing his thing in the United Center" (CHICAGOBUSINESS.com, 3/8).
TECHNOLOGICAL UPGRADE: In DC, Dan Steinberg notes Capitals LW Alex Ovechkin "took more than two years off" from Twitter after starting an account "at the NHL's urging during the 2009 All-Star Game." But last week he "came back" and has "tweeted 46 times in the seven days since." A "new phone from Verizon" was what "prompted this return to Twitter." IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn, whose firm reps Ovechkin, said, "When his new phone was getting set up and activated, they put the Twitter app on there" (WASHINGTON POST, 3/9).
NOTES: In Philadelphia, Marc Narducci reported Bob Rigby "has been hired as part" of the MLS Union's broadcast team. Rigby "will be a sideline reporter and work on the pregame and postgame segments." JP Dellacamera "will return as play-by-play announcer," and former Revolution F Taylor Twellman "will be the analyst" (PHILADELPHIA INQUIRER, 3/6)....Maple Leaf Sports & Entertainment and Rogers Communications have reached a deal that will see MLSE-owned digital networks Leafs TV and NBA TV Canada added to the Rogers On Demand Online lineup at no additional charge (MLSE).