Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup Toyota Super Bowl Ad To Star Amy Purdy Panini, Wizards' Wall Sign New Trading Card Deal Marketplace Roundup
SBD/March 9, 2011/Marketing and Sponsorship
Interest, Investment Seem To Be On The Rise Among NASCAR Sponsors
Published March 9, 2011
UNFAIR COVERAGE? CBSSPORTS.com's Pete Pistone wrote, "It's not my job or anyone who works in the media to be a cheerleader for NASCAR." But he added there "should be a sense of fairness in either criticism or praise." Pistone: "The discussion about television coverage is one that really gets under my skin in the unfairness department. It's true that in terms of ratings NASCAR has benefitted from good stories and solid competition as well as having it pretty open on the television stage. ... The reality is that for whatever the reasons, more people are watching again this year. ... To listen to some, you'd think FOX, TNT and ESPN position one camera on top of the grandstands at a racetrack and just turn it on when the green flag flies and switch it off when the race ends" (CBSSPORTS.com, 3/8).