Phelps' Swimwear Brand Unknown Swan Racing Sells Rights To Two Sprint Cup Cars Kobe, Luck In New Panini WC Sticker Campaign Subway Breaks Into EPL With Liverpool Deal Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo
Upcoming Conferences and Events
SBD/March 9, 2011/Marketing and Sponsorship
Interest, Investment Seem To Be On The Rise Among NASCAR Sponsors
Published March 9, 2011
UNFAIR COVERAGE? CBSSPORTS.com's Pete Pistone wrote, "It's not my job or anyone who works in the media to be a cheerleader for NASCAR." But he added there "should be a sense of fairness in either criticism or praise." Pistone: "The discussion about television coverage is one that really gets under my skin in the unfairness department. It's true that in terms of ratings NASCAR has benefitted from good stories and solid competition as well as having it pretty open on the television stage. ... The reality is that for whatever the reasons, more people are watching again this year. ... To listen to some, you'd think FOX, TNT and ESPN position one camera on top of the grandstands at a racetrack and just turn it on when the green flag flies and switch it off when the race ends" (CBSSPORTS.com, 3/8).