Daytona 500 Earns High Marks For Exciting Start Monster Energy A Big Winner At Daytona 500 Daytona Overnight Rating A Mixed Bag For Fox Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio France, Kennedy Dispel Rumors Of Disagreement Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope
SBD/March 9, 2011/Marketing and Sponsorship
Interest, Investment Seem To Be On The Rise Among NASCAR Sponsors
Published March 9, 2011
UNFAIR COVERAGE? CBSSPORTS.com's Pete Pistone wrote, "It's not my job or anyone who works in the media to be a cheerleader for NASCAR." But he added there "should be a sense of fairness in either criticism or praise." Pistone: "The discussion about television coverage is one that really gets under my skin in the unfairness department. It's true that in terms of ratings NASCAR has benefitted from good stories and solid competition as well as having it pretty open on the television stage. ... The reality is that for whatever the reasons, more people are watching again this year. ... To listen to some, you'd think FOX, TNT and ESPN position one camera on top of the grandstands at a racetrack and just turn it on when the green flag flies and switch it off when the race ends" (CBSSPORTS.com, 3/8).