Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/March 9, 2011/Marketing and Sponsorship
IndyCar Owners Nearly Unanimously Vote To Keep Firestone, No Matter The Cost
Published March 9, 2011
NEW DIRECTION? Goodyear VP/PR & Communications for North American Tire Ed Markey said that company officials are "having 'internal discussions' regarding supplying tires for IndyCar but no decisions have been made." Markey said the company's "focus is on NASCAR" and other motorsports with which Goodyear already has a relationship. He added that Goodyear "does not want to take on new business that would jeopardize its relationships with current customers" (AKRON BEACON JOURNAL, 3/8).