Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market
SBD/March 9, 2011/Marketing and Sponsorship
IndyCar Owners Nearly Unanimously Vote To Keep Firestone, No Matter The Cost
Published March 9, 2011
NEW DIRECTION? Goodyear VP/PR & Communications for North American Tire Ed Markey said that company officials are "having 'internal discussions' regarding supplying tires for IndyCar but no decisions have been made." Markey said the company's "focus is on NASCAR" and other motorsports with which Goodyear already has a relationship. He added that Goodyear "does not want to take on new business that would jeopardize its relationships with current customers" (AKRON BEACON JOURNAL, 3/8).