SBD/March 9, 2011/Marketing and Sponsorship

Special Delivery: New Sponsor DHL Unveils No. 28 IndyCar For Ryan Hunter-Reay

Hunter-Reay's car number signifies 28 million cancer sufferers worldwide
Andretti Autosport driver Ryan Hunter-Reay's car for the '11 Izod IndyCar Series season was unveiled yesterday "for the first time with the familiar yellow-and-red banner" of new sponsor DHL at the company's regional HQs in Plantation, Fla., according to Craig Davis of the South Florida SUN-SENTINEL. While the car is "virtually the same as he drove in his first season with Andretti, it has a new number, 28, signifying the 28 million cancer sufferers worldwide." Hunter-Reay "lost his mother to cancer in 2009," and he "has since become primary spokesman of Racing For Cancer, a partner of Lance Armstrong's Livestrong Foundation." For a company that "stakes its name on speed and reliability," the tie-in "seems a good fit for DHL, which also will sponsor Hunter-Reay's teammate Mike Conway." Davis notes the commitment from DHL "provides stability that has eluded Hunter-Reay throughout his career." Hunter-Reay: "This is the first time I've ever been able to come back into the beginning of a season with the same group of people" (South Florida SUN-SENTINEL, 3/9). Meanwhile, Dr Pepper Snapple Group's Venom Energy drink will sponsor Andretti Autosport's No. 26 IndyCar driven by Marco Andretti this season. The beverage company also will continue its associate sponsorship of Hunter-Reay with Snapple. Sun Drop Citrus Soda will make an appearance with DHL on Hunter-Reay's No. 28 car at the season-opening Honda Grand Prix of St. Petersburg on March 27 (Dr Pepper).
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