SBD/March 9, 2011/Marketing and Sponsorship

Million Dollar Baby: New "MLB 2K11" Ad Touts Return Of Perfect Game Bonus

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2K Sports has created a new commercial for its baseball release "MLB 2K11" featuring Wade McGilberry, the Alabama man who won the game publisher's $1M contest last year for pitching a perfect game in “MLB 2K10.” McGilberry appears with Phillies P Roy Halladay, cover athlete for this year's title, touting the return of the perfect game contest and the $1M prize. 2K Sports, however, has altered the rules so rather than beginning the contest yesterday to tie into the game's release, it will now start on April 1 at noon. McGilberry, not eligible to win again due to his participation in the marketing campaign, predicted it will still take longer for someone to perform the feat, even with the lead time, than his first-day achievement in '10. "It's definitely going to be harder," McGilberry said. "In the demo I saw, the batters were smarter, and you have to do more and be more precise with the fielding and throwing." The $1M prizes are believed to be the largest ever for playing a console video game. Since winning the prize last year, McGilberry has paid off his house, bought a car, and went to Mexico with his wife. But he maintains his job as a records keeper for a retirement plan.
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