SBD/March 8, 2011/Media
Published March 8, 2011
GROWTH SPURT: The HOLLYWOOD REPORTER's Etan Vlessing reported Bell Canada Enterprises "has secured a broadcast license to get into the live sports pay-per-view business" after the Canadian Radio-television & Telecommunications Commission approved the launch of the Bell Sports-Specials PPV channel. The net will "offer live and tape-delayed live sports and special events programming nationwide," and its launch signals that Bell "wants to offer marquee sports properties via terrestrial TV for a price" (HOLLYWOODREPORTER.com, 3/7). Meanwhile, DAILY VARIETY's Brendan Kelly noted the CRTC also approved Bell Canada's $1.3B "acquisition of leading broadcast group CTVglobemedia on Monday -- with some provisos." Bell in the deal "picks up the CTV network and a slew of cable channels, including Discovery Channel (Canada), MTV Canada, The Sports Network, MuchMusic and the Reseau des Sports" (VARIETY.com, 3/7).
MEDIA DARLING: WFAN-AM's Mike Francesa yesterday announced that Yankees manager Joe Girardi "will appear on his show every weekday on which the Yankees play," usually between 1:30-2:00pm ET. Girardi "will continue to do his longer weekly late-afternoon spot" on Thursdays. WFAN is the Mets' flagship station, and Mets manager Terry Collins "will appear once weekly, as his predecessors did" (NEWSDAY.com, 3/7). The WALL STREET JOURNAL's Daniel Barbarisi notes while managers "often make weekly paid radio appearances on local stations," appearances with Girardi's "level of frequency are less common." The appearances "add to an extensive list of media duties," including YES Network's "The Joe Girardi Show," a "half-hour program that airs Sundays during the season" (WALL STREET JOURNAL, 3/8).
INSIDE LOOK AT PUJOLS: MLB Cardinals 1B Albert Pujols yesterday "sat for an extended interview" with CBS' Bob Simon and a "60 Minutes" crew that "has spent several months on a piece scheduled to air in April." The show was "granted exclusive access to Pujols Foundation charitable events as well as last year's humanitarian trip to the Dominican Republic" (ST. LOUIS POST-DISPATCH, 3/8).