SBD/March 8, 2011/Media

FS South Launching Billboards Around Atlanta With Live Scores

Billboards will include Braves spring training updates from FS South's website
FS South beginning today will "start incorporating live-streaming data on 10 digital billboards across the Atlanta area," according to Jeremiah McWilliams of the ATLANTA CONSTITUTION. The outdoor advertising will have live Hawks game scores, starting with tonight's matchup with the Lakers, "as well as Atlanta Braves spring training headlines directly from" In addition, "live scores from Braves games will stream on the boards" when the MLB regular season begins. Fox is "trying to hit casual fans from as many angles as possible." FS South Dir of Marketing & Network Presentation Michael Brouder: "People are bombarded with messages in their day-to-day walk through life. We're just trying to make it easier for sports fans to catch their teams." McWilliams reports the network contends that it is the "first in the Atlanta market and first among Fox's 18 regional networks to use the technology, which will blast scores for about 18-24 seconds per minute on 40-foot billboards." FS South worked with "billboard companies including CBS, Clear Channel, Lamar Advertising and Olympus Media to design the streaming program" (ATLANTA CONSTITUTION, 3/8).
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