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SBD/March 8, 2011/Marketing and Sponsorship
Loving Cup: Reese's Signs As Big East's Official Candy Sponsor
Published March 8, 2011
exposure at Big East tourneys
TIME FOR A PARADE: SPORTSBUSINESS JOURNAL’s Fred Dreier reports Macy’s has signed a three-year deal “to become the official department store” of the SEC and the conference’s championship events. SEC Dir of Marketing & Licensing Charlie Hussey said that the deal “represents an extension into college sports for Macy’s, which already purchases airtime” during the NCAA men’s basketball tournament. Hussey added Macy’s “already has a good presence with our TV partner, so this makes it the full package for them.” Dreier notes the deal runs through December ’13. SEC officials did not discuss the value of the deal (SPORTSBUSINESS JOURNAL, 3/7 issue).