SBD/March 8, 2011/Marketing and Sponsorship

Tackling The Pitch: Under Armour To Make EPL Debut With Tottenham Partnership

Under Armour will replace Puma as Tottenham supplier starting in '12
Under Armour and Tottenham Hotspur today announced a five-year kit supply agreement, the Baltimore-based company's first with an EPL club. Beginning with the '12-13 season, Under Armour will provide Tottenham with performance apparel, including training wear and game jerseys for the club's teams, as well as replica merchandise available for retail (Tottenham). BLOOMBERG NEWS' Tariq Panja reported Under Armour will replace Puma as Tottenham's jersey supplier. Financial terms of the deal were not disclosed. Under Armour has been "increasing its agreements with sports teams and athletes in recent years as it seeks to expand outside the U.S." In addition to deals with Patriots QB Tom Brady and skier Lindsey Vonn "to market its cotton performance T-shirts, it provides apparel for the Wales rugby union team" (BLOOMBERG NEWS, 3/7).
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