SBD/March 8, 2011/Marketing and Sponsorship

U.S. Olympian Dara Torres To Endorse New Line Of Foam Sleep Solutions

Torre signs on as new endorser for line of foam sleep products
U.S. Gold Medal-winning swimmer Dara Torres has signed on as an endorser of a new line of foam sleep solutions developed by Sleep Innovations, the New Jersey-based company that develops memory foam pillows, mattresses and mattress toppers. Torres will endorse a pillow and other products in the company's new Rejuvenation line. She will be featured in TV commercials, print ads and viral marketing. The Torres-endorsed product line will be unveiled during the Home Fashion Products Association show in N.Y. later this month. Premier Management Group President Evan Morgenstein, who represents Torres, said, "Dara's got a huge opportunity here because it continues to identify her as a woman and not just an Olympian. Her endorsements speak to people as a role model for women, not just as an athlete." Torres' other sponsors include Hewlett-Packard, Got Milk?, Fitness Nutrition, Innovative Body Solutions and Susta Natural Sweetener.
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