SBD/March 7, 2011/Research and Ratings

Overnight Nielsen Ratings From Weekend Sports Telecasts

Fox earned a 5.3 overnight Nielsen rating for the NASCAR Sprint Cup Kobalt Tools 500 from Las Vegas Motor Speedway on Sunday afternoon, up 29% from a 4.1 for the race last year, which aired up against the Vancouver Games. For the season to date, the Sprint Cup telecasts on Fox are now three for three on year-over-year ratings gains, each of which had competiton from the Olympics in '10. The chart below lists overnight Nielsen rating from weekend sports telecasts on broadcast TV (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
"NASCAR Countdown"
3/5
ABC
2:30-3:00pm
0.7
NASCAR Nationwide Series: Sam's Town 300
3/5
ABC
3:00-5:00pm
2.1
NCAA Basketball: Kansas-Missouri
3/5
CBS
12:00-2:00pm
1.3
NCAA Basketball: (regional)
3/5
CBS
2:00-4:00pm
1.3
NCAA Basketball: Villanova-Pittsburgh
3/5
CBS
4:00-6:00pm
1.4
NCAA Basketball: Duke-North Carolina
3/5
CBS
8:00-10:00pm
3.2
Gymnastics: AT&T American Cup
3/5
NBC
1:00-3:00pm
1.0
PGA Tour: Honda Classic: Third Round
3/5
NBC
3:00-6:00pm
1.5
"NBA Countdown"
3/6
ABC
12:30-1:00pm
1.2
NBA: Bulls-Heat
3/6
ABC
1:00-3:30pm
3.6
NBA: Lakers-Spurs
3/6
ABC
3:30-6:00pm
3.9
NCAA Basketball: Kentucky-Tennessee
3/6
CBS
12:00-2:00pm
1.5
NCAA Basketball: MVC Championship:
Indiana State-Missouri State
3/6
CBS
2:00-4:00pm
1.2
NCAA Basketball: Wisconsin-Ohio State
3/6
CBS
4:00-6:00pm
2.0
NASCAR Sprint Cup: Kobalt Tools 400
3/6
Fox
3:00-6:30pm
5.3
NHL: Flyers-Rangers
3/6
NBC
12:30-3:00pm
0.9
PGA Tour: Honda Classic: Final Round
3/6
NBC
3:00-6:00pm
1.8

 

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