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SBD/March 7, 2011/Research and RatingsPrint All
Fox earned a 5.3 overnight Nielsen rating for the NASCAR Sprint Cup Kobalt Tools 500 from Las Vegas Motor Speedway on Sunday afternoon, up 29% from a 4.1 for the race last year, which aired up against the Vancouver Games. For the season to date, the Sprint Cup telecasts on Fox are now three for three on year-over-year ratings gains, each of which had competiton from the Olympics in '10. The chart below lists overnight Nielsen rating from weekend sports telecasts on broadcast TV (THE DAILY).
TELECASTDATENETTIME (ET)RAT. "NASCAR Countdown"3/5ABC2:30-3:00pm0.7 NASCAR Nationwide Series: Sam's Town 3003/5ABC3:00-5:00pm2.1 NCAA Basketball: Kansas-Missouri3/5CBS12:00-2:00pm1.3 NCAA Basketball: (regional)3/5CBS2:00-4:00pm1.3 NCAA Basketball: Villanova-Pittsburgh3/5CBS4:00-6:00pm1.4 NCAA Basketball: Duke-North Carolina3/5CBS8:00-10:00pm3.2 Gymnastics: AT&T American Cup3/5NBC1:00-3:00pm1.0 PGA Tour: Honda Classic: Third Round3/5NBC3:00-6:00pm1.5 "NBA Countdown"3/6ABC12:30-1:00pm1.2 NBA: Bulls-Heat3/6ABC1:00-3:30pm3.6 NBA: Lakers-Spurs3/6ABC3:30-6:00pm3.9 NCAA Basketball: Kentucky-Tennessee3/6CBS12:00-2:00pm1.5 NCAA Basketball: MVC Championship:
Indiana State-Missouri State3/6CBS2:00-4:00pm1.2
NCAA Basketball: Wisconsin-Ohio State3/6CBS4:00-6:00pm2.0 NASCAR Sprint Cup: Kobalt Tools 4003/6Fox3:00-6:30pm5.3 NHL: Flyers-Rangers3/6NBC12:30-3:00pm0.9 PGA Tour: Honda Classic: Final Round3/6NBC3:00-6:00pm1.8