SBD/March 7, 2011/Media

ESPN's Communications Department Launching Sports Media Blog

ESPN's communications department is "launching a sports media blog that will focus on issues and stories related to the Disney-owned company," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. will launch March 30 with Sheldon Spencer, a former ESPN NFL editor and Seattle Post-Intelligencer writer, "as its primary writer and editor." Spencer will report to two execs in the ESPN communications department: Rob Tobias and Laurel Daggett. Ourand notes the blog will "serve two purposes." It will offer "a behind-the-scenes look at how ESPN operates and it will address controversies that involve ESPN." Consumers will be able to "access the site from a link at the bottom of’s home page; posts on the site also will be distributed via social media outlets like Twitter." ESPN VP/Communications Mike Soltys: "This is a way for us to speak directly with consumers." Noting the issues surrounding Erin Andrews' sponsorship with Reebok and her reporting during the Rose Bowl, Soltys said, "This will give us a platform to explain our position on ESPN’s endorsement policy." ESPN hired Voce Communications to design the site (SPORTSBUSINESS JOURNAL, 3/7 issue).
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