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SBD/March 7, 2011/Media
Well Heeled: CBS Earns 3.2 Overnight For Carolina's Primetime Win Over Duke
Published March 7, 2011
CBS earned a 3.2 overnight Nielsen rating Saturday night for North Carolina's 81-67 win over Duke in the net's first primetime regular-season college basketball broadcast. The rating is up 88% from the comparable North Carolina-Duke game in '10, which aired on a Saturday night on ESPN. The game earned the highest overnight rating for a regular-season game on any network since CBS' broadcast of Duke-North Carolina in '09, which brought in a 3.4 overnight. Dating back to the start of '11, CBS has averaged a 3.3 final Nielsen rating during the 8:00-10:00pm ET window on Saturday nights, which has consisted primarily of hour-long episodes of "Crimetime Saturday" (THE DAILY). In
A POTENTIAL "HEIDI" MOMENT: In K.C., Mike DeArmond reported with less than four minutes remaining in CBS' broadcast of Kansas-Missouri Saturday, viewers in K.C.,
FOWL LANGUAGE: In N.Y., Nina Mandell noted ESPN's Bob Knight during the net's "College GameDay" program Saturday was "doing an on-court defensive drill with the Baylor men's team against fellow on-air analyst Digger Phelps, when he dropped the phrase 'chicken (expletive) defense' live on air." ESPN's Rece Davis "was left apologizing to viewers -- as the rest of the crew exploded into laughter" (NYDAILYNEWS.com, 3/5). ESPN VP/PR Josh Krulewitz did not say Sunday "whether further action was being considered" for Knight. Krulewitz: "We apologized on air shortly after it happened for the inappropriate language" (