SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/March 7, 2011/Marketing and Sponsorship
Published March 7, 2011
AS SEEN ON THE TRACK: Roush Fenway Racing on Friday announced a multicar sponsorship with As Seen on Racing and IdeaVillage Products Corp. ASOR products were slated to be featured on two RFR Nationwide Series entries this past weekend: the No. 16 driven by Daytona 500 winner Trevor Bayne and the No. 6 driven by Ricky Stenhouse Jr. Bayne's car was set to showcase the HD Vision Aviator sunglasses brand, while Stenhouse's was scheduled to promote EasyFeet (Roush Fenway Racing).
LIFE IN THE FAST LANE: In London, Sylt & Reid report revenues at Renault's F1 team increased 9% to a record US$261.8M in '09, "despite the squad suffering a series of setbacks during the year." The boost was "driven by a new 2009 deal" with F1 Management Chair Bernie Ecclestone, "which doubled the team's prize money." Fueled by the "additional income from Mr Ecclestone, the team raced into the black despite the loss of sponsorship, finishing the tumultuous year with a pre-tax profit" of US$18.1M, compared with a US$20.5M loss the year before (London INDEPENDENT, 3/7).
THERE'S ALWAYS NEXT YEAR: In N.Y., Marc Berman reported Basketball HOFer Earl Monroe said that Knicks F Carmelo Anthony "can have his retired No. 15 jersey if he wants it, but the new Knicks superstar has missed the NBA deadline to change numbers for next season." Anthony, who switched from No. 15 to No. 7 when he was traded from the Nuggets to the Knicks, "missed the March 1 deadline to apply for a new jersey number for next season" (N.Y. POST, 3/5).