SBD/March 7, 2011/Marketing and Sponsorship

Quaker State To Title Sponsor First Sprint Cup Series Race At Kentucky Speedway

Simendinger announces Kentucky Speedway's deal with Quaker State
Quaker State will title sponsor the inaugural NASCAR Sprint Cup Series race at Kentucky Speedway on July 9 (Kentucky Speedway). In Kentucky, Kevin Kelly reports financial terms for the multiyear deal were not disclosed, but a source estimated that the entitlement "could command between $1 million and $2 million." Kentucky Speedway GM Mark Simendinger said, "It's a relief. But it's also got us excited because of who the company is." Simendinger added that the "search for a title sponsor for the inaugural race focused on national companies." Kelly notes Quaker State is "not new to NASCAR," as it has a "longstanding technical partnership" with Hendrick Motorsports. Quaker State will be the primary sponsor on Mark Martin's No. 5 Chevrolet for the Kentucky Speedway race and a "handful of others" this season (KENTUCKY ENQUIRER, 3/7).  
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