Quaker State To Title Sponsor First Sprint Cup Series Race At Kentucky Speedway

Quaker State will title sponsor the inaugural NASCAR Sprint Cup Series race at Kentucky Speedway on July 9 (Kentucky Speedway). In Kentucky, Kevin Kelly reports financial terms for the multiyear deal were not disclosed, but a source estimated that the entitlement "could command between $1 million and $2 million." Kentucky Speedway GM Mark Simendinger said, "It's a relief. But it's also got us excited because of who the company is." Simendinger added that the "search for a title sponsor for the inaugural race focused on national companies." Kelly notes Quaker State is "not new to NASCAR," as it has a "longstanding technical partnership" with Hendrick Motorsports. Quaker State will be the primary sponsor on Mark Martin's No. 5 Chevrolet for the Kentucky Speedway race and a "handful of others" this season (KENTUCKY ENQUIRER, 3/7).