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SBD/March 7, 2011/Marketing and Sponsorship
CME Group Agrees To Title Sponsor LPGA's Season-Ending Tournament
Published March 7, 2011
SOME GOOD NEWS FOR TOUR: In Orlando, Jeff Shain noted the deal with CME marks the "second new sponsor in recent months" for an LPGA event after RR Donnelley "signed on to underwrite the Founders Cup." It also "countered news last week" that longtime LPGA sponsor State Farm "would be ending its relationship with an event in Springfield, Ill." (ORLANDO SENTINEL, 3/7). In Illinois, Dave Kane noted Springfield's status "as a stop on the LPGA Tour could be uncertain at best when the State Farm Classic comes to a close June 12 at Panther Creek Country Club." Everyone involved with the event "acknowledges the difficulty of finding a new sponsor -- or network of sponsors -- to fill a seven-figure monetary void." Tournament Exec Dir Kate Peters said, "Nobody’s more passionate about this event than our local team. We have to convey the impact this event has on the community. We might have to change the (sponsorship) model a bit, maybe look at several sponsors instead of one large one." State Farm Assistant VP/Marketing Mark Gibson classified his company’s partnership with the tournament as “all very positive.” Gibson said that State Farm "hasn’t had any inquiries from other businesses interested in the Springfield tournament" (Springfield STATE JOURNAL-REGISTER, 3/6).